New stream of market intel for U.S. HE industry

Miami, FL (Dec. 7, 2016) – AIRC and StudentMarketing sign a 3Y strategic partnership to provide joint market intelligence for members and U.S. HE industry

The American International Recruitment Council (AIRC), a provider of independent certification of recruitment agencies, and StudentMarketing, a global market intelligence and strategic development company, have signed a 3-year Memorandum of Understanding (MoU) to become strategic partners.

It was officially announced yesterday at the ICEF North America Workshop in Miami, Florida. The MoU signed by AIRC’s Executive Director Mike Finnell and StudentMarketing’s Head of Research Patrik Pavlacic focuses on joint research activities in reaction to the increasing demand for reliable and quality market intelligence by U.S. Higher Education stakeholders.

“AIRC safeguards the interests of both international students and enrolling institutions through the promotion of ethical, standards-based international recruitment strategies.” said Mike Finnell, Executive Director of AIRC. “That’s why we are pleased to cooperate with StudentMarketing. Through this partnership AIRC and its membership base receives a strong partner on research into international student recruitment, with expert knowledge on topics such as the use of agents in the US, student mobility into the US or other recruitment trends and tools to name a few.”

Patrik Pavlacic from StudentMarketing added: “We are pleased to cooperate with AIRC, a highly-reputable organization in U.S. higher education, as we see their role to be integral in the further market development as well as it enables us, as a strategic development firm, to work on exciting projects. Together, we will provide necessary intelligence for both AIRC members as well as the industry, incl. research on the evolving role of agencies, its quality or impact.”

Both sides will strive to provide a reliable data and intelligence service, first and foremost, for AIRC members – from seminars and webinars to white papers and market briefs. “We are talking about a new consistent stream of quality market intelligence for their operations and recruitment, which is so important in an increasingly competitive environment.” added Mike Finnell.

This newly-formed partnership, which will look at all forms of recruitment, shall begin with an undisclosed primary research project aimed at the AIRC membership with research results announced at AIRC’s 2018 Annual Conference. There are plans for an industry-wide research project as well, with the schedule on data collection, analysis and presentation to be announced later in 2017.