Samuel Vetrak, CEO of StudentMarketing, travels extensively around the world presenting at conferences, workshops and businesses.
Take advantage of our market analysis resources to start improving your industry know-how and your business.
If you would like Samuel to deliver a tailor made presentation at your conference or workshop please contact us.
OUR LATEST PRESENTATIONS (UP TO 16-MAY-2013):
WHERE IS ELT HEADING? NAVIGATING THE MAJOR TRENDS
Presentation at English UK Annual Conference – London, United Kingdom – 16 May 2013
By 2020 the market will look different. Many challenges and opportunities lie ahead. Understanding the factors that are shaping the future is critical to making the right decisions for ongoing success.
The presentation also includes the insights on programme preferences and booking patterns, new source markets and hot tips for the future, unforeseen alliances and surprising partnerships or mergers and acquisitions.
Check out what others wrote about our successful presentation:
Industry predictions by StudentMarketing one of the highlights of English UK Annual Conference
BUSINESS OPPORTUNITIES IN EMERGING MARKETS
Presentation at ICEF North America - Toronto – Toronto, Canada – 9 May 2013
The economic and purchasing power of emerging markets is rising. In education travel, emerging markets represent 64% market share of the total international student arrivals (ca 2.1 million). What are the strongest emerging markets in higher education, language travel, and high school sector? What’s the best way to secure enrolments?
Samuel Vetrak, our CEO identified the best emerging markets, agencies and strategies to capture maximum business opportunities.
RESEARCH MEANS BUSINESS
Presentation at IALC Workshop 2013 – Lisbon, Portugal – 11 April 2013 – business [at] student-market [dot] com (subject: Presentation%20on%20request%3A%20IALC%20Workshop%202013) (Presentation on request)
StudentMarketing's CEO Samuel Vetrak claims that research means business. Are you asking what is meant by such statement? In his IALC Workshop's presentation, you could find how the research can help schools, associations, governments or investors, why it is important to use it, what are types of market research and how can your institution get the maximum result of research in educational travel market. Vetrak also described the essence of research through several case studies that already proved the following - research does mean business.
MARKET BRIEFING SEMINAR AT CAPS-I TRADE MISSION 2013
Presentation at CAPS-I Trade Mission 2013 – Istanbul, Turkey – 8 April 2013
During the CAPS-I Trade Mission 2013 to Turkey (Istanbul, Ankara), our CEO Samuel Vetrak shown the Turkish market profile focused on international education market - English language travel, Higher education and K-12 sector. Not only he pinpointed key figures and statistics describing the potential of Turkish educational travel market to Canada and some other countries, but he also shown several market trends and predictions by 2020.
HOW TO MAKE MONEY IN THE NEW CULTURE OF TRAVEL? LOOK AT YOUTH TRAVEL!
Presentation at ITB Berlin – Berlin, Germany – 7 March 2013 – business [at] student-market [dot] com (subject: Presentation%20on%20request%3A%20ITB%20Berlin%202013) (Presentation on request)
Despite slow or no growth in many sectors, youth travel continues to defy market expectations. In 2011, youth travel accounted for 207 million arrivals and generated US$185 billion, making it three times more valuable than the global coffee industry!
TRADE MISSIONS AS EFFECTIVE PROMOTIONAL TOOLS
Presentation at Languages Canada AGM – Halifax, Canada – 21 February 2013
Trade Missions are effective business platforms designed to meet with pre-screened and carefully selected buyers and local officials in the source country, to stimulate export, create new relationships and gain up-to-date information on recent market development.
A great way to initiate the process of breaking into a new market and explore international business opportunities.
ETOA SEMINAR ON EDUCATIONAL TRAVEL
Presentation at ETOA Seminar – London, United Kingdom – 31 January 2013
Educational Travel and especially organized school group travel is often young people’s first international travel experience, and the staging ground for establishing their future travel patterns and preferences.
It is an important part of the broader global phenomenon of youth travel yielding over US$200 billion in annual revenues and accounting for over 20% of all international arrivals.
What are the lessons to be learned from this pioneering segment of tomorrow‘s global travellers and tourists?
SERIES OF PRESENTATIONS AT LANGUAGES CANADA TRADE MISSIONS 2012
Presentations at LC TMs 2012: Istanbul, Turkey - 5 November 2012, Moscow, Russia - 8 November 2012, Almaty, Kazakhstan - 12 November 2012, Kiev, Ukraine - 14 November 2012, Madrid, Spain - 19 November 2012, Rome, Italy - 20 November 2012 – business [at] student-market [dot] com (subject: Request%20for%20presentation%3A%20Business%20opportunities%20in%20global%20language%20travel) (Presentations on request)
Our CEO and COO presented market profiles, student mobility, agent saturation and experiences with working in particular markets (Turkey, Russia, Kazakhstan, Ukraine, Spain, Italy) and shared them with participants of Languages Canada Trade Missions 2012.
BUSINESS OPPORTUNITIES IN EMERGING MARKETS
Presentation at ICEF – Berlin, Germany – 28 October 2012
The economic and purchasing power of emerging markets is rising. In education travel, emerging markets represent 64% market share of the total international student arrivals (ca 2.1 million). What are the strongest emerging markets in higher education, language travel, and high school sector? What’s the best way to secure enrolments?
Samuel Vetrak, our CEO identified the best emerging markets, agencies and strategies to capture maximum business opportunities.
BUSINESS OPPORTUNITIES IN GLOBAL LANGUAGE TRAVEL
Presentation at FEDELE Annual Meeting – Castellon, Spain – 22 September 2012 – business [at] student-market [dot] com (subject: Request%20for%20presentation%3A%20Business%20opportunities%20in%20global%20language%20travel) (Presentation on request)
Our Market Research Manager Patrik Pavlacic presents an insight into language travel - comparison of strongest global markets (English, French, Spanish) and programme prices, reveals how to identify the best suitable agencies in desired markets and gives a potential future outlook. On top of that, he will show the most useful marketing techniques towards agencies - workshops, trade missions, fam tours, edu conferences and online marketing. Therefore, if you struggle in getting closer to agencies, Patrik's presentation is just for you.
HOW CAN MARKET RESEARCH DRIVE YOUR MARKET SUCCESS?
Presentation at English Australia Conference – Sydney, Australia – 21 September 2012 – business [at] student-market [dot] com (subject: Request%20for%20presentation%3A%20How%20can%20market%20research%20drive%20your%20market%20success%3F) (Presentation on request)
Together with Marie Hill from Austrade, Samuel Vetrak, CEO of StudentMarketing, presents an impact of market research on your everyday market or marketing activities. Not only he presents why and how to use a market research in 4 Ps of marketing - Product, Price, Place and Promotion, but he also demonstrates it via several case studies that already helped many industry organisations to succeed in the markets by using the research. On top of that, Samuel summarizes some interesting statistics that reveal the average increase of your sales by using a market research - it is be more than you would ever thought..
FUNDAMENTALS OF EFFECTIVE COLLEGE-AGENT RELATIONSHIPS
Presentation at English Australia Conference – Sydney, Australia – 21 September 2012 – business [at] student-market [dot] com (subject: Request%20for%20presentation%3A%20Fundamentals%20of%20effective%20college-agent%20relationships) (Presentation on request)
Except for the useful statistics, Samuel Vetrak shows how important is the role of 26,000 youth and student travel agencies in the world. He speaks about who to engage with and how to keep fruitful relationship. Moreover, he presents some proven ways useful for different industry organisations (e.g. associations, workshop organisers, colleges or language school chains) of how to get in touch with agents. Actually - what are the ways? Trade Missions? Identification and recruitment of best suitable agencies? Expansion of your distribution network? Or agent sales visit? Don't guess, but explore in his presentation that is now available for you to get!
INSIGHTS INTO THE PHENOMENON OF YOUTH TRAVEL
Presentation at WYSTC – San Diego, USA – 20 September 2012 – business [at] student-market [dot] com (subject: Request%20for%20presentation%3A%20Insights%20into%20the%20phenomenon%20of%20youth%20travel) (Presentation on request)
Our COO Martin Sulek presents a most comprehensive insight into youth travel that we have ever made. Current and future market trends in statistics, figures or charts enriched by interesting cross-sector comparisons. Did you know that youth travellers do 196 million arrivals per year which makes a youth travel worth US$173 billions?! While this value is still increasing with reaching the estimated US$320 billions by 2020. WOW! Martin also tells you what kind and how many organisations does youth travel have, what are the most preferred and top destinations of youth travellers, where they live when on travel and what are their main problems (e.g. visa, etc.).
NEW BUSINESS OPPORTUNITIES: INBOUND LANGUAGE, AU PAIR AND WORK/STUDY PROGRAMS
Presentation at SYTA Annual Conference – Nashville, USA – 26 August 2012 – business [at] student-market [dot] com (subject: Request%20for%20presentation%3A%20New%20business%20opportunities%3A%20Inbound%20language%2C%20au%20pair%20and%20work%2Fstudy%20programs) (Presentation on request)
New business opportunities in inbound language, au pair or work/study programs are presented in Samuel Vetrak's second presentation at this year's SYTA Annual Conference. Just like in his first presentation, Samuel focuses it on comparison of number of students in the USA & Canada coming from top source markets in all three most important youth travel sectors. As a result of his long-term market research engagement, he also provides you with a few of case studies and pinpoint some interesting facts (top U.S. states, cities or SWT sponsors).
INTERNATIONAL PEER TO PEER EXCHANGE: BRAZIL, INDIA AND CHINA
Presentation at SYTA Annual Conference – Nashville, USA – 25 August 2012 – business [at] student-market [dot] com (subject: Request%20for%20presentation%3A%20International%20peer%20to%20peer%20exchange%3A%20Brazil%2C%20India%20and%20China) (Presentation on request)
In his first presentation at this year's SYTA Annual Conference in Nashville, Samuel Vetrak, CEO of StudentMarketing, summarizes current statistics and trends in international peer to peer exchange, focused on fast-emerging markets of Brazil, India and China. He shows how many youth tour operators are located in each country and what is the inbound mobility of young Brazilians, Indians or Chinese to the USA. Also, he talks about the upcoming business opportunities in youth travel within these markets and try to outline the overall growth of youth travel by 2020.
BUSINESS OPPORTUNITIES IN THE INTERNATIONAL STUDENT MARKET
Presentation at ISIC Event – Miami, USA – 22 May 2012
Led by Samuel Vetrak, CEO of StudentMarketing, the presentation takes you through the landscape of the youth and student travel industry and dispel the most common myths connected to the market. An analysis of the global student market follows, delivering an insight into market size, market value, trends and pinpointing opportunities that lie within this lucrative industry. With this picture in mind, Samuel demonstrates how you can master the basics of market research in order to utilize it for your benefit.
BUSINESS OPPORTUNITIES IN EMERGING MARKETS
Presentation at CAPS-i Annual Conference – Vancouver, Canada – 1 May 2012
With regard to recent market developments, Samuel presents types and volume of business opportunities in emerging countries, and indicate the direction you should take in order to source more business from these regions. Given the largely unexplored opportunities, Samuel also outlines an approach model for institutions that are considering engaging in emerging markets.
WHAT IS THE NEXT BIG THING IN YOUTH TRAVEL?
Presentation at ITB Berlin – Berlin, Germany – 8 March 2012 – Download 2012 ITB presentation here
Industry professionals are always on the look out for the next big thing; for new prospects that are taking form before their very eyes. Market leaders are those who discern those burgeoning opportunities, and can then identify and seize them.
Discover what sectors, regions, and programs are skyrocketing and which show greatest potential for growth in the future within the youth, student and educational travel landscape.
BEST PRACTICES FOR PUBLIC SECTOR INSTITUTIONS USING EDUCATIONAL AGENCIES
Presented at Languages Canada – Vancouver, Canada – 28 February 2012
Get an overview of the international Higher Education market plus a detailed outline of best practices concerning international student recruitment procedures. Case study included.
WHAT ARE THE BEST MARKETING PLATFORMS FOR INTERNATIONAL EDUCATION?
Presented at Languages Canada – Vancouver, Canada – 27 February 2012
Explore the trading and marketing platforms and channels used in international education. Learn how you can best leverage workshops, trade missions, agent sales trips, FAM tours, educational fairs, and online marketing.
NEW RESEARCH INSIGHTS INTO THE CZECH STUDENT MARKET
Presented at Austrade webinar – Melbourne, Australia – 15 December 2011
Austrade’s recently commissioned research on the Czech student market and its view of Australia reveals Czech-market study preferences, decision barriers, and the most effective information and distribution channels to reach them.
MAKING THE MOST OF MARKET RESEARCH FOR YOUR BUSINESS
Presented at WYSETC Webinar – Amsterdam, The Netherlands – 15 November 2012
A webinar, discussing the benefits of market research, provides an overview of WYSE Travel Confederation’s programme and introducing its bespoke Research on Demand offerand demonstrates how market research cost effectively helps you build your business.
HOW TO IDENTIFY THE MOST SUITABLE AGENCIES FOR YOUR INSTITUTION
Presented at ICEF Berlin – Berlin, Germany – 1 November 2011
Most institutions rely on educational consulting agencies to recruit students. With thousands agencies worldwide, how do you identify the best ones to work with?
BEST SOURCE MARKETS IN EASTERN EUROPE
Presented at Languages Canada – Trade mission, Russia, Ukraine, Turkey – 24 October 2011
A presentation of the best sources markets for Canadian Language Travel providers, with comprehensive market profiles, numbers of agencies with volumes and best practices.
HOW TO APPROACH AGENCIES
Presented at ABLS Conference - Cambridge, United Kingdom – 8 October 2011
The introductory part provides general information about the language travel market, top destinations for ELT and top nationalities visiting United Kingdom to study English. The core part presents basic procedures and recommendations on approaching and working with agents, including an overview of criteria for tracking and profiling, common marketing techniques and communication styles.
USING DATA TO GROW YOUR ACCOMMODATION BUSINESS
Presented at WYSTC Conference – Barcelona, Spain – 23 September 2011
An analysis of the Youth Travel Accommodation’s latest industry survey by STAY WYSE includes concrete recommendations for how businesses can use this benchmark to measure their own performance.
EUROPEAN TRAVEL TRENDS
Presented at WYSTC Conference – Barcelona, Spain – 21 September 2011
Global tourism’s moderated paced recovery from 2009 recession levels is set to continue. Europe represents the single largest inbound and outbound market - outperforming mainstream tourism in growth. A review of recent market developments explores current trends and opportunities, and shows operators just how to spot them.
MAXIMISING YOUR MEMBERSHIP – GET THE MOST OUT OF MARKET RESEARCH
Presented at WYSETC Webinar – Amsterdam, The Netherlands – 30 August 2011
An introduction to the benefits of market research and intelligence, this webinar provides an overview of WYSE Travel Confederation’s new research developed for its members.
SEIZING THE GLOBAL YOUTH AND STUDENT TRAVEL MARKET: USING INDUSTRY AND TREND DATA TO DRIVE FUTURE SUCCESS
Presented at SYTA Conference – New York, United States – 22 August 2011
The United States is the world’s largest youth and educational travel destination with over a million international youth and students arriving each year. The additional opportunities for growth and expansion this market holds for US suppliers and DMOs, is examined within the context of global volumes, revenues and trends, as is the potential for US youth travel operators to expand their portfolios with exciting new products and destinations. Case study included.
EASTERN EUROPEAND HOW TO BEST APPROACH THIS MARKET
Presented at CAPSi Conference – Quebec City, Canada – 1 May 2011
A broad overview of the global youth and student travel market provides the backdrop for the latest comprehensive analysis of the market situation in Eastern European market, its structure and characteristics. Offer special focus on international educational travel and the K-12 sector to discover trends and opportunities.
SIZING UP THE YOUTH & STUDENT TRAVEL MARKET: IDENTIFYING TRENDS AND OPPORTUNITIES
Presented at ITB Berlin – Berlin, Germany – 10 March 2011
Youth travel accounts for over 20% of all international arrivals. Discover trends and opportunities in this lucrative industry understanding the global market in terms of volume, revenue and the relative position of the various sectors that make up the industry and a detailed examination of agencies’ role in the distribution of youth travel products. Deeper focus on the German market examines the unique relationship of “Jugendreisen” to the broader youth and student travel market.
RESEARCH AND ANALYSIS - IT'S IMPACT ON YOUR MARKETING EFFORTS
Presented at Languages Canada AGM – Montreal, Canada – 1 March 2011
Market intelligence data sourced from tracking and profiling international educational agencies is essential for building your marketing strategies. Learn how to leverage it.
WORKING WITH AGENCIES
Presented at Languages Canada AGM – Montreal, Canada – 28 February 2011
With agencies representing the main distribution channel for the Language Travel Industry, the selection of the proper agency is the key success, and one size does not fit all.
USING DATA TO DRIVE SUCCESS IN THE YOUTH & STUDENT TRAVEL INDUSTRY
Presented at WYSTC Conference – Beijing, China – 18 October 2010
Learn how to leverage information to shape successful marketing and product development strategies, featuring regional case studies.
