Too BIG to be niche.

May 23rd 2012

Youth and Student Travel Industry Comes of Age at ITB

The expanded programme of presentations and seminars scheduled in the Youth Travel Hall at ITB Berlin provided a much needed forum for the industry to share new research, debate issues and celebrate.  
 
Samuel Vetrak, founder and CEO of StudentMarketing, the leading youth travel research and business development consultancy, presented for the second time this year: “I was delighted that we had over one hundred industry professionals attend our session this year. That is a truly impressive turnout. Our panel was excellent and there was a real buzz. I think we, as an industry, are getting better at telling our story.”  
 
The story is one of a burgeoning industry that has proved remarkably resilient in tough economic times. The global youth travel industry is currently worth USD 173 billion per annum and one in five international travellers last year was a young traveller. As the industry matures, more data has become available and Vetrak believes this has helped build credibility and fill out the picture of this dynamic sector. Based on latest research, the youth travel market is expected to burgeon to 320 billion USD by 2020 and industry leaders agree.
 
To view Mr Vetrak’s full presentation and see the panel discussion go to: http://www.youtube.com/studentmarketing

 ITB Berlin will be held on 6-10 March 2013 and Youth Travel will certainly be an important part of next year’s show.