XIII Fedele Annual Meeting: Better than ever

May 28th 2012

The Spanish Federation of Schools of Spanish as a Foreign Language and StudentMarketing, the leading youth travel research and business development consultancy, have signed a strategic memorandum of understanding.

The MoU was signed on April 26, 2012 by Mr Ángel Piñuela Pérez, President of FEDELE, Ms Ana Cózar, Manager of FEDELE, and Mr Samuel Vetrak, CEO and Founder of StudentMarketing.

The objective of the MoU is to strengthen cooperation in the sharing of current and future market trends through research and intelligence, and thus to bring new business opportunities for FEDELE. This cooperation will come to a head during the FEDELE XIII Annual Meeting in September 2012 in Castellón, Spain: StudentMarketing will be partnering this event and providing members with a market intelligence presentation and research support, bringing members information crucial for the growth of their businesses. 

StudentMarketing is also assisting FEDELE to select and recruit the very best and most suitable agencies for the event, utilizing their market expertise and knowledge from the tracking and profiling of 26,000 educational agencies.

'We at FEDELE are committed to development. The MoU with StudentMarketing will help us  increase the size and quality of our annual conference, and also to secure the quality stream of market information so necessary for our members’ business development,' said Ana Cózar, Manager of FEDELE. 

FEDELE's decision to use more market research and intelligence should also provide the association with a critical competitive advantage, as 'less than 20% of youth travel industry associations have included research in their development or agenda,’ said Samuel Vetrak, CEO of StudentMarketing, ‘and we are happy to facilitate this desire, while also benefiting from exposure within the FEDELE membership.’