"The Trade Mission format is actually ideal, because it’s a niche that nobody else really fulfills.. ..we had twenty of some of the countries best educational institutions participating, we matched them with best agents out there through the research done by StudentMarketing."
Gonzalo Peralta, Executive Director, Languages Canada, Canada
“StudentMarketing has provided us with a much better understanding of the marketplace and allowed us to formulate a better marketing strategy."
Tony Wright, Managing Director, CMT Learning, Manchester United Soccer Schools, UK
“I have never been so well prepared for a sales trip! Agents were briefed about my products and were genuinely interested. Excellent value for money."
Tony Evans, Director, LanguagesForLife.com, UK
"StudentMarketing has provided us with agent recruitment and agent procurement services. It is very professional, committed and creative, with a thorough knowledge and network of agents."
An independent language travel school in North America
“The database is extremely well researched, detailed and clearly organised. It reflects accurately your rigorous, systematic and professional approach!"
Chris Nolan, LAL Language Centres, UK
"StudentMarketing ….procure and manage agents and recruitment to promote our health care program. Our program is completely dependent on them"
Raymond Ales, Director, World Wide Au Pair & Nanny, Holland
“Naturally, we cannot yet predict the future outcome of our mission here in Ukraine, but it went really well and we see this as building a strong foundation for the continuation of our relations with Ukraine, and in building the connections which will help attract Ukrainian students to Alberta, starting at the K-12 level."
Waldemar Riemer, Director of International Education Services with Alberta Education, Canada
"From our point of view, the organization and administration of this tour has been excellent.. ..The agents I spoke with also appreciated all the hard work and organization and will no doubt leave Canada with very good impression of what we offer in terms of educational opportunities."
Becky Smith, English Language Program, University of Toronto, Canada
StudentMarketing provides comprehensive travel industry analyses and business development solutions. We enable organisations to cost effectively pinpoint new business opportunities, create policy, improve strategic decision-making and earn more money.
Our mission is to help businesses, associations and government bodies leverage the facts, insight and services they need to succeed.
Media contact: Stefan Kolibar, media [at] student-market [dot] com, +43-650-612-4527
Industry insights presented by StudentMarketing at English UK AGM
May 17th 2013• English UK, The PIE News
Market consultancy company StudentMarketing placed the UK’s status in a global context showing that year-on-year growth in the ELT market over the last two years was just 1%. StudentMarketing CEO, Samuel Vetrak, marked consolidation a supertrend in the sector, expecting a minimum of 200 school acquisitions by 2020.
British Council unveiles Japan and Russia research
May 17th 2013• Study Travel Magazine, British Council
Patrik Pavlacic, Head of the Research Department at StudentMarketing and author of the report on Russia, said the UK was the preferred ELT destination for 63 per cent of students, according to their survey of 65 Russian agencies, and was the second fastest growing market for English UK private sector members between 2009 and 2011. Pavlacic said Russia would be a top five source country by 2015 if current growth levels are maintained.
Der Jugendtourismus lässt Kassen klingeln. Während 13.000 österreichische Partyhungrige auf dem Massenevent Spring Break auf amerikanischen Spuren wandeln, wollen sich Jugendliche aus den Schwellenländern beim Reisen lieber bilden.
The first ever trade mission to Turkey by the Canadian Association of Public Schools – International (CAPS-I), proved to be a success with several formal agreements already signed, according to the association. The mission took a representative mix of 23 school boards from across Canada to meet select groups of 20 agents in Istanbul and Ankara earlier this month. Caps-I Executive Director, Bonnie McKie, said, “Caps-I’s mission to Turkey, the organisation’s first exploratory mission to an emerging market, has already proven a success.”
“Caps-I is very grateful to the coordinator of the mission’s logistics, StudentMarketing, as well as the Canadian Consulate in Istanbul and the Embassy in Ankara for their support,” McKie added.
Top trends in strategy and pricing for educational travel providers
April 22nd 2013• ICEF Monitor
ICEF Monitor sits down with Mr Samuel Vetrak, founder and CEO of youth travel StudentMarketing, a market research and business development company specialising in the global youth, student and educational travel market. The company provides comprehensive insights on global student mobility patterns and market trends, and helps organisations to succeed in the international youth travel market.
Want a golden future in tourism? Get into youth travel
March 6th 2013 • ITB Berlin Newsroom
Despite slow or no growth in many sectors, youth travel continues to defy market expectations. In 2011, youth travel accounted for 207 million arrivals and generated US$185 billion, making it three times more valuable than the global coffee industry!
The youth travel industry is set to double by 2020 according to youth travel consulting and development company StudentMarketing. The trend will be driven mostly by educational and experiential travel and offers a “huge opportunity” to providers, it claims.
February 6th 2013• The PIE News, CAPS-I Official Website
Public schools from across Canada will participate in their first ever trade mission to Turkey. Led by the Canadian Association of Public Schools-International (CAPS-I), the trip aims to attract high school students from Turkey and expand Canada’s ties with the country.
Industry consulting group, StudentMarketing, is organising the meeting with Turkish agents. “Canada is sexy now and they are successful because of quality, competitive pricing and strategic support from government,” CEO Samuel Vetrak told The PIE News.
Languages Canada Establishes Itself as a Key International Force Through Three Trade Missions
December 17th 2012• Languages Canada Official Website
These missions were made possible by the key market knowledge and important logistics support of StudentMarketing, an expert in agency marketing and business development, and are already having very positive impacts. The missions resulted in over 1000 meetings with 102 agencies and approximately 60 education sector stakeholders and government officials.
We are proud to announce that our CEO, Samuel Vetrak, has been accepted as a new member of the European Society for Opinion and Market Research (ESOMAR), the esteemed global membership organisation for market, social and opinion researchers.
The Spanish Federation of Schools of Spanish as a Foreign Language and StudentMarketing, the leading youth travel research and business development consultancy, have signed a strategic memorandum of understanding. Continue reading...
Too BIG to be niche.
May 23rd 2012• StudentMarketing Press Room
The expanded programme of presentations and seminars scheduled in the Youth Travel Hall at ITB Berlin provided a much needed forum for the industry to share new research, debate issues and celebrate.
Educational Agents And Languages Canada Members Reap Benefits From Familiarization Tour
May 17th 2012• Languages Canada Official Website
Ottawa... Languages Canada has held another successful trade event: A familiarization tour of 16 accredited language programs based in Ontario and Quebec for 22 language agencies, from the fast-emerging markets of Russia, Ukraine, Vietnam, Thailand and Brazil.
Your World on Monday - Samuel Vetrak about The Use of Agencies
April 16th 2012• Your World On Monday
This week, Samuel Vetrak, Managing Director of StudentMarketing, a Vienna-based research and business development consultancy, talks about the challenges of booking channels and the valuable service that high-quality agencies can provide.
April 13th 2012• Languages Canada Official Website
The Agent Satisfaction Survey results from Languages Canada's most recent trade mission to Russia, Ukraine and Turkey reveal that 96.2 per cent of agents surveyed evaluated the trade mission as excellent or very good. The survey, part of a six month follow-up to last October's trade mission, measured the level of satisfaction among participating educational agencies.
Samuel Vetrak, Managing Director, StudentMarketing in The PIE News
April 2nd 2012• The PIE News
StudentMarketing has quickly established itself as a market research leader on youth travel and international education trends. Based in Vienna in Austria, Samuel Vetrak, MD of the company, answers our questions.
Newly published report compares pricing, market trends worldwide
March 27th 2012• ICEF Monitor
WYSE Travel Confederation in conjunction with its research partner Student Marketing have released the second in a series of planned industry review studies, this time on pricing. The report looks at trends and comparative pricing in six youth and student travel sectors: language travel, higher education, work experience, volunteer travel, adventure travel and youth travel accommodation.
Youth Travel – The next BIG THING at ITB Berlin 2012
March 12th 2012• Stay WYSE Official Website
Phenomenal Growth and Unprecedented Demand from New Markets confirms youth travel as THE hot sector of the global travel and tourism industry.
Thursday 8thMarch, Berlin. Today, Samuel Vetrak, founder and CEO of StudentMarketing, the leading youth travel research and intelligence consultancy, revealed key trends in the youth and student travel market.
What is the next BIG thing in youth travel in Your World on Monday
March 12th 2012• Your World On Monday
All eyes were on youth travel at the ITB trade show in Berlin. In a presentation given by StudentMarketing – the market research company specialising in the global youth, student and educational travel market – company CEO, Samuel Vetrak, drew attention to the sector’s worth – estimated to be US$173 billion per year.
Industry Review No. 2 - Youth and Student Travel Market Data, Pricing
March 1st 2012• WYSETC Official Website
A research-based industry review from secondary sources, compiling recently available data on industry matters that affect members' businesses and include areas such as youth travel market dynamics, mobility, pricing, customer preferences and marketing.
Created in conjunction with StudentMarketing, the second piece of research and market intelligence is entitled "Industry Review No.2 - Youth and Student Travel Market Data, Pricing". This 45-page report is available for download to the WYSE members free of charge.
In a recent Austrade survey, almost one third (32%) of young Czechs said they would most like to study in the UK, 23% in the USA and one-fifth (20%) in Australia. However, only 2% indicated they would choose Canada. 500 young Czechs were asked about their study abroad plans and preferences, including the factors that affected their study abroad choices. They were also asked about awareness of Australia as a study destination, and price expectations.
We are delighted to have an advisory board, with various industry stakeholders who all have great insight and strategic vision contributing to the development of The PIE as it progresses.
A new association to represent the many international education agencies operating across Europe was launched this summer in a bid to support industry development on the continent. The association has been established by Ande-LM (Albania), DonStream (Ukraine) and the international development consultancy StudentMarketing Ltd after 24 agencies from across Europe expressed interest in the idea.
20 per cent of Global Travel: Some Insight into Youth Travel
September 20th 2011• TravelMole
Behind the numbers that youth/student travel makes up 20% of global travel explored with CEO of StudentMarketing Ltd, Samuel Vetrak, a business development consultancy that specializes in the global youth, student and educational travel market. StudentMarketing claims their market intelligence identify for travel companies, opportunities to make informed decisions, and build sound business strategies which can yield as much as 20-50% increases in sales with a three year investment.
Every year, over 150,000 students from across Eastern Europe travel abroad to study language and many of them select Canada as their primary destination. That is why this October, Languages Canada – in cooperation with StudentMarketing - is organizing its first ever trade mission to the eastern part of Europe, with a specific focus on Russia, Ukraine and Turkey.
WYSE Travel Confederation launched new Research Programme
July 22nd 2011• StudentMarketing Press Room
Beginning this year, the Confederation developed a partnership with industry research specialist StudentMarketing to build on the good work already done in years past and help fill the picture of our vibrant but still under-documented industry.
Join three marketing research experts as they share their insights into three essential aspects of international language education marketing. Join us for this world-first presentation where these experts share their views and then await your questions.
StudentMarketing’s Chief Executive, Samuel Vetrak, explains that the outbound student travel industry became „mature and competitive enough to need more data and information [for use] in effective marketing in the region“. As he realised this, „We decided to facilitate this need, to ease marketing for educators by providing more market data and local marketing services.“
The market has already reached the level where studying abroad is no longer a prestigious matter for the rich and has now become a common interest of many students looking for an experience abroad. Now, imagine Eastern Europe delivers above 500,000 international students a year and the market is far from reaching its full potential: my prognosis is that it can double in 10 years.
