WYSE Travel Confederation launched new Research Programme

July 22nd 2011

WYSE Travel Confederation and its Sector Associations are committed to understanding the ever-changing characteristics, motivations, and needs of young travellers and the industry that supports them.

Our investment in research and market intelligence informs the policies, services, and products that make international travel and educations experiences exciting, safe, accessible, and affordable for young people.

Beginning in 2011, the Confederation developed a partnership with industry research specialist StudentMarketing to build on the good work already done in years past and help fill the picture of our vibrant but still under-documented industry.

The programme has three parts:
 

1) Industry Review Series

A research-based industry review from secondary sources, compiling recently available data on industry matters that affect members' businesses and include areas such as youth travel market dynamics, mobility, pricing, customer preferences and marketing.

Created in conjunction with StudentMarketing, the second piece of research and market intelligence is entitled "Industry Review No.2 - Youth and Student Travel Market Data, Pricing". This 45-page report will be available for download to members free of charge as of February 28th 2012. An executive summary will be available to non-members.

(PLEASE NOTE: this is a members-only file and is password-protected. Members can request the password from communications@wysetc.org.)

 

The first piece of research "Industry Review No.1 - Youth and Student Travel Market Data, Statistics, and Trends", is available for download.

 


(PLEASE NOTE: this is a members-only file and is password-protected. Members can request the password from communications@wysetc.org.)


2) Primary Survey

Primary research to source up-to-date data from youth specialist businesses across all sectors, globally.

3) Research on Demand

WYSE Travel Confederation members also have the opportunity to commission research specific to their sector and business needs. Read more about the Research on Demand programme here.

We hope our members will find these new additions to our research programme useful and thought-provoking.

To learn more about the Research Programme, simply e-mail us at communications@wysetc.org.

Prepared in cooperation with:

 

 

Source: http://www.wysetc.org/?page=ResearchProgramme